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Millennials Vanonyanya kuda kuona 'Iyo Rakaumbwa reMvura' pamusoro peiyo Holiday Ongororo Inowana

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6 makore apfuura

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Sezvo indasitiri yemamuvhi inogadzirira mamwe emavhiki akanyanya kubatikana egore, Fandango akaongorora vanhu vanopfuura chiuru nemazana mashanu vevanoenda kumabhaisikopo (vane makore 1,500-18) mumwedzi wapfuura, achivabvunza nezve maitiro avo emafirimu, zvirongwa zvemazororo, uye zvinonakidza zvavanofarira. kubhaisikopo.

Inotungamira yekuenda kune vane mireniyamu vanoenda kumabhaisikopo, iyo Fandango dhijitari network inosvika kune vateereri vanokura vemamirioni e22 emamirioni pamwedzi, maererano neComScore, neboka rine makore gumi nemasere kusvika makumi matatu nemana rinoumba 18% yevateereri vese veFandango. Kuti ushandire zvakanyanya mamireniyoni 'mararamiro eadhijitari, Fandango anoenderera mberi nekupayona kutsva kwemafirimu uye zviitiko zveitiketi zvekutungamira nhare, zvemagariro, AI bot uye mapuratifomu ekuziva izwi nevanoshanda navo vanosanganisira Apple, Facebook, Amazon nevamwe.

"Millennials ndevateereri vakakosha muindasitiri yese yemamuvhi uye kuFandango tinoenderera mberi nekuvandudza yedu yemafirimu neyemagariro kuwanikwa, tikiti nemipiro yedhijitari yekubatsira kufambisa zviuru zvemazana mumitambo," anodaro Adam Rockmore, Fandango SVP uye Head of Marketing uye Kutaurirana.

Zvinoenderana neongororo yaFandango, 78% yemireniyamu vakati ivo vanotumira mameseji emunhu kana eboka kushamwari pavanenge vachiita zvirongwa zvavo zvemufirimu. Mugore rapfuura, Fandango akatanga zvigadzirwa zvetiketi neApple neFacebook zvinoita kuti vanoenda kumabhaisikopo vawane mafirimu, nguva dzekuratidzira uye vatenge matikiti neshamwari dzavo, vasina kusiya yavo yekutumira mameseji kana pasocial network.

Iyo kambani inopawo mapuratifomu ekubhadhara edhijitari, anosanganisira Apple Pay, Android Pay, PayPal, Visa Checkout uye Mastercard's Masterpass Digital Wallet, zvichigonesa kutenga matikiti kuburikidza nemabhangi nemakadhi echikwereti nekubata kamwe chete. Fandango's PayPal split split inoita kuti zvive nyore kupatsanura bhiri rematikiti neshamwari dzakawanda.

Nezve zvirongwa zvemamirioni zvemuvhi zvemwaka uno wezororo, makumi masere ezviuru zvemakumi emakore vanoti vari kuronga kuona angangoita mafirimu maviri pachiratidziro chikuru, nepo 86% vachironga kuona mana kana anopfuura mafirimu. Pamafirimu makuru e studio anotanga mumitambo the rest of this month, the top five picks include:

  1. Star Wars: The Last Jedi
  2. Jumanji: Tinogamuchirwa kuJungle
  3. Pitch Yakakwana 3
  4. The Great Showman
  5. Kuderedza huwandu

Millennials 'epamusoro mashanu ekutora emanje indie mafirimu ndeaya:

  1. Mufananidzo wemvura
  2. Iyo Njodzi Artist      
  3. Lady Bird
  4. Mabheji matatu Aite kunze kweEbbing, Missouri
  5. Ini, Tonya

Ongororo yaFandango yakabvunzawo zviuru zvemamirioni nezve maitiro avo emafirimu ezororo, kuti vanotenga sei matikiti uye zvavanofarira zvemitambo.

Pavakabvunzwa nezve maitiro avo emubhaisikopo:

  • 44% yemireniyamu vanoti ivo vanowanzoona bhaisikopo idzva pahusiku hwekuvhura kana vhiki revhiki, uye 29% ichaenda mukati mevhiki rekutanga rekuburitswa.
  • 58% vanoti vanotenga matikiti epamberi pamhepo kana kuburikidza neapp
  • 50% vanoti zvigaro zvakachengetwa ndicho chikonzero chikuru chekutenga matikiti pamberi
  • 75% vanoti VIP kana mibairo yechirongwa ndeimwe bhenefiti yakawedzerwa yavanofarira zvakanyanya pakutenga matikiti avo pachine nguva
  • Paunenge uchiita zvirongwa zvekubvunzurudza neshamwari, 78% yemamirioni anoti vanotumira mameseji emunhu kana eboka, 4% kufona parunhare, nepo 1% vachishandisa email

Millennials zvakare akayera munzvimbo dzepamusoro dzemitambo dzinovafadza panguva dzezororo: 65% vanoti zvigaro zvakatsenhama uye 56% vanoona mafomati mahombe epuriyamu & inonzwika inzwi. Kana vakabvunzwa nezvechinhu chavo chimwe chete chavanoda kutenga kuimba yemitambo: 63% vanoti popcorn, 18% vanoti candy uye 11% vanoti kudya.

'Hondo Yemagariro' Ongororo: Yakakodzera Kurinda?

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