Iyo South Korean supernatural horror firimu Exhuma iri kugadzira buzz. Bhaisikopo rine nyeredzi riri kuseta marekodhi, kusanganisira kukanganisa kweaimbova mukuru-mukuru wenyika, Chitima kuenda kuBusan.

Kubudirira kwemufirimu muSouth Korea kunoyerwa ne “moviegoers” pachinzvimbo chebhokisi hofisi inodzoka, uye yekunyora uku, yakaunganidza anopfuura mamirioni gumi ayo anopfuura ayo anodiwa 10. Dzidzisa kuBusan.

Kuburitswa kwezviitiko zveIndia zvazvino, mataridzikiro inoti, “Dzidzisa kuBusan yakambobata rekodhi nevaoni 11,567,816, asi 'Exhuma' yawana vataridzi 11,569,310, zvichiratidza chiitiko chakakosha."

“Chinofadzawo kuziva ndechekuti bhaisikopo iri rakaita zvinoyemurika zvekusvika mamirioni manomwe evaridzi vemabhaisikopo mukati memazuva asingasviki gumi nematanhatu kubva raburitswa, richipfuura chiitiko chakakosha nemazuva mana nekukurumidza kupfuura. 12.12: Zuva, iyo yaive nemukurumbira weSouth Korea's top-grossing box office hit in 2023."

Exhuma's chirongwa hachisi chaicho chaicho; kutukwa kunoburitswa pamavara, asi vanhu vanoita sevanoda iyi trope, nekubvisa chigaro Dzidzisa kuBusan hachisi chinhu chidiki saka panofanirwa kuve nekukodzera kubhaisikopo. Heino rondedzero: "Maitirwo ekuchera guva rinotyisa anoburitsa mhedzisiro inotyisa yakavigwa pasi."

Iyo zvakare ine nyeredzi dzimwe dzeEast Asia nyeredzi huru, kusanganisira Gong Yoo, Jung Yu-mi, Ma Dong-seok, Kim Su-an, Choi Woo-shik, Ahn So-hee naKim Eui-sung.

Kuzviisa muWestern money terms, Exhuma yakawana mari inopfuura mamirioni makumi mapfumbamwe nerimwe emadhora kuhofisi yebhokisi repasi rose kubva pakaburitswa Kukadzi 91, ingangoita senge. Ghostbusters: Frozen Empire yakawana kusvika nhasi.

Exhuma yakaburitswa mudzimba dzemitambo shoma muUnited States munaKurume 22. Hapasati pave neshoko rekuti ichaita rinhi dhijitari.

Patakangofunga kuti 2024 ichave inotyisa bhaisikopo nzvimbo, takawana mashoma akanaka akateedzana, Husiku Hwekupedzisira NaDhiyabhorosi uye Kufanirwa. Iyo yekutanga ichave iripo pa Kushungurudza kutanga Kubvumbi 19, iyo yekupedzisira yakangove nekushamisika kudonha digital ($19.99) nhasi uye achange achiwana muviri munaJune 11.

Iyo nyeredzi nyeredzi sydney sweeney mutsva pakubudirira kwake mu rom-com Chero ani zvake kunze kwenyu, mu Kufanirwa, anoridza sisita wechiduku anonzi Cecilia, anoenda kuItaly kunoshumira mumusha wemamongi. Asvika ipapo, anoburitsa chakavanzika pamusoro penzvimbo tsvene zvishoma nezvishoma uye basa raanoita munzira dzavo.

Nekuda kweshoko remuromo uye kumwe ongororo yakanaka, iyo bhaisikopo yakawana mari inodarika madhora gumi nemashanu emadhora munyika. Sweeney, uyo anogadzirawo, akamirira makore gumi kuti firimu riitwe. Akatenga kodzero dzepascreenplay, akaigadzirisa, uye akagadzira firimu ratinoona nhasi.

Iyo bhaisikopo yakakakavadzana yekupedzisira chiitiko chaive chisiri chepakutanga screenplay, director Michael Mohan akawedzera gare gare ndokuti, "Inguva yangu yekudadisa yedhairekitori nekuti ndiwo mafananidziro andakaita. “

Kunyangwe ukabuda kunoiona ichiri kudzimba dzemitambo kana kuirenda kubva pasofa rako, tizivise zvaunofunga nezvazvo. Kufanirwa uye gakava rakaipoteredza.

Zvinoshamisa, izvo vamwe vanhu vaifunga kuti vachawana ne Omen prequel yakave nani pane zvaifungidzirwa. Zvimwe imhaka nekuda kweiyo yakanaka PR mushandirapamwe. Pamwe kwete. Zvirinani yanga isiri yepro-sarudzo Missouri wezvematongerwo enyika uye bhaisikopo blogger Amanda Taylor akagamuchira tsamba inonyumwira kubva ku studio pamberi Iyo yekutanga Omen's kuburitswa kwemitambo.

Taylor, muDemocrat anomirira Missouri's House of Representatives, anofanirwa kunge ari paDisney's PR runyorwa nekuti akagamuchira eerie promo mutengesi kubva mu studio kuti ashambadze. Yekutanga Omen, prequel yakananga kune yekutanga 1975. Kazhinji, mutarisiri akanaka anofanirwa kumutsa kufarira kwako mufirimu kwete kukutumira uchimhanya kurunhare kunofonera mapurisa. 

"Ndanga ndichinetseka," anodaro blogger akaisa mushumo wemapurisa nezvazvo #TheFirstOmen PR. “Murume wangu akaibata, saka ndiri kumupopotera kuti ageze maoko ake. Iyo studio, kune chikamu chayo, inodemba kutyisidzira chero munhu asi inotaura kuti "vanhu vazhinji vakanakidzwa nayo" https://t.co/9vq7xfD8kI pic.twitter.com/9KUMgvyG2Q

- The Hollywood Reporter (@THR) April 13, 2024

Maererano ne THR, Taylor akavhura pasuru uye mukati maive nekuvhiringidza mifananidzo yevana ine chekuita nefirimu rakamuvhundutsa. Zvinonzwisisika; kuva mukadzi wezvematongerwo enyika achipikisa kubvisa pamuviri hazvireve kuti rudzii rweruvengo ruvengo rwauchawana kana izvo zvinogona kutorwa sekutyisidzira. 

“Ndanga ndichinetsekana. Murume wangu akaibata, saka ndiri kumupopotera kuti ageze maoko,” Taylor akadaro THR.

Marshall Weinbaum, uyo anoita Disney's public relationship campaigns anoti akawana zano remabhii akavanzika nekuti mubhaisikopo, "kune mifananidzo inotyisa yevasikana vadiki vane zviso zvavo, saka ndakawana zano iri rekuvadhinda nekuvatumira. kumapepanhau.”

Studio, pamwe nekuona kuti zano raive risiri iro rakanakisa, vakatumira tsamba yekutevera vachitsanangura kuti zvese zvaive mukunakidzwa kusimudzira. Yekutanga Omen. “Vanhu vakawanda vainakidzwa nazvo,” anowedzera kudaro Weinbaum.

Nepo tichigona kunzwisisa kuvhunduka kwaakaita kwekutanga uye kunetseka kwake kuve wezvematongerwo enyika ari kumhanya netikiti rine gakava, isu tinofanirwa kushamisika semunhu anofarira bhaisikopo, sei aisazoziva anopenga PR stunt. 

Zvichida muzuva rino nezera, haugone kungwarira zvakanyanya.