Parizvino, "hype-zvitima" zvinoita kunge zvakawandisa, nemamuvhi ari "anotyisa zvekuti vanhu havakwanise kuapedza." Iyi inzira yekutengesa yanga iripo kwemazera, uye haina kumbobvira yaita senge inokundikana mukuunganidza vanhu kuti vaungane pamwe chete kuzhinji kunotyisa-kunotevera.

Kunyange paine mamwe marongero ekushambadzira akasimudzira kunze kwekushambadzira mukati mekomputa neTV skrini, zvinoita sekuchengeteka kutaura kuti shambadzo shomana chaizvoizvo gara newe. Izvi, kusvikira A24 yatanga yavo ichangoburwa yehutachiona yekushambadzira mushandirapamwe nefirimu yavo nyowani inotyisa, Hereditary.

Hapana mhuka dzakakuvadzwa. @HereditaryMovie #SXSW pic.twitter.com/ENRXtbty63

- A24 (@ A24) March 12, 2018

A24's Hereditary yakatanga kuratidzwa paSXSW svondo rapfuura, neongororo dzakazara pawebhu dzichirumbidza kuti inotyisa zvakadii, pamwe neiyo firimu inoita zvakanaka pakati pekurumbidzwa kwakanyanya.

Nekudaro, apo rumbidzo inogamuchirwa neA24, studio yacho yaida kutumira zvinotyisa zvinogara nekusingaperi kunze kweongororo. Asi ivo vaizozviita sei izvi? Yakataurwa na AV Kirabhu, A24 yakafunga kukwidziridza iyo firimu nekukurumidza mushure mekutanga kwayo kuSXSW nekutumira zvidiki, zvisina kutya, kusagadzikana zvidhori kusarudza vateereri.

Wakaenda kumba kuti uwane ichi chinotyisa @HereditaryMovie shit paberere rangu repamberi! Hapana postage !!!! Mumwe munhu andivanze! pic.twitter.com/MpO1iQ6Rv4

- Eric Vespe (@EricVespe) March 12, 2018

Kutevera husiku hwe Hereditary Prime Minister, vatariri vakavhura mikova yavo kuti vawane aya madiki, madiki, magehena magehena akagara pamasitepisi avo. Zvidhori zvaiperekedzwa nematagi uye zvinyorwa zvakanyorwa zita revaoni, pamwe ne "Uchandichengeta here?" Mifananidzo yemadhora anga achiparadzira iyo "Twitter-sphere," asi zvinoita sekunge kune akawanda akawanda mudura pane iwo akatumwa.

A24 yakasimudza pikicha kuTwitter yavo ichiratidza muunganidzwa wavo wezvidhoma zvinotyisa-mafuta, imwe yema tweets ichiti "unganidzai ese."

unganidza zvese #Nhaka pic.twitter.com/64gwGLehyO

- A24 (@ A24) March 12, 2018

Kunyange paine kusimbiswa kwekuti chidhori chimwe nechimwe chinobatana sei nefirimu, kana kana A24 ichizotumira mamwe emafirimu aya kunze, chimwe chidhoma chinonyanya kumira mukukosha kwaro Hereditary.

Barry Jenkins akagamuchira chidhori mushure mekuona kwake firimu, uye apo uku kuri kufungidzira, chidhori chake chinomira pakati pevamwe nekuda kwechimwe chikonzero.

murume @ A24 tamba zvakanyanya 😭 Mushure mekuona KUTYA @HereditaryMovie pakati pehusiku kuongorora usiku hwekupedzisira (uye kutarisa mumvuri wese wemba yangu ndisati ndarara), ndakamuka neIYI ndakamirira kunze kweimba yangu yehotera. Munotamba WAAAAAAY tew damn zvakanyanya much pic.twitter.com/sKHQuuuIWa

- Barry Jenkins (@BarryJenkins) March 13, 2018

Jenkins 'ane hukama neA24 kubvira firimu rake Moonlight yakagoverwa nekambani, asi izvi zvinosungira mukufarira mune iyi chaiyo chidhori. Chidhori chakatumirwa naJenkins chinoita seshiri ine mapapiro egungwa, musoro weshiri wakatemwa, uye mhete dzegoridhe-ish dzakarongedzwa nenzira inoita kunge bvudzi rakatsvukuruka.

Chinoita kuti izvi zvionekwe ndechekukamuri kwemwanasikana mukaravhani, iyo ine huwandu hwakawanda hweshongedzo dzine shiri, pamwe nenzvimbo iyo shiri inopwanya muhwindo rekirasi yake uye ndokuzoteverwa nechinoitika chekuchicheka nacho nekasi. Iro bvudzi-mhete zvine nharo kunge rakafanana nemwanasikana uye mai vhudzi dhizaini (iro bvudzi rebvudzi bvudzi riri nhaka, mune ino kesi).

Kunyangwe hazvo chidhori ichi chakaitirwa kubhadhara rukudzo kuzvinhu zvidiki zvemufirimu, uye kana zvaifanirwa kutumirwa kuna Jenkins nekuda kwesangano rake (ndezvechokwadi) fungidziro, asi kushambadzira kwehutachiona kwakaratidza kushanda kwayo kweA24 uye yavo firimu.

Kune avo "vane hutachiona," neiyi hutengesi hwehutachiona, saka zvakakosha kuti uzive Hereditary ichaburitswa munzvimbo dzemitambo nyika muna Chikumi 8 wegore rino.

Ini ndingade kuziva zvakawanda nezvazvo Hereditary, iwe unofanirwa kunyatsoverenga pamusoro pekuzviongorora kubva kuna SXSW mutungamiri! Nekudaro, kana iwe uchida kupinda mufirimu bofu zvachose, asi uchida zvimwe zvine chekuita neA24, tarisa chinyorwa chedu paA24 kutenga iyo inotyisa script zvichibva pane yakakurumbira nyaya pfupi ye "Cat Munhu."

Sources: AV Kirabhu